22/01/2025 - Innovation and trends

Meet us at SIRHA 2025

Our EUROGERM teams are delighted to welcome you to SIRHA in Lyon from January 23 to 27, 2025 at booth 4C120! We invite you to discover our collection #11, entitled “Pleasure does make sense”.

Sustainable ranges and new sourdoughs

On the agenda for this event, an overview of our latest innovations: our sustainable ranges, including the CO₂MMITTED range with reduced-carbon impact and the UPCY range, formulated from upcycled ingredients. Additionally, learn about our new range of devitalized sourdoughs entirely imagined, created and produced by EUROGERM. Meet our experts, and select your own flavour signature and give more meaning to your products with 100% French sustainable sourdoughs from the LEVAROM range.

A fun, sensory experience

The highlight of our collection is our new CRC® sourdoughs, created and produced in Burgundy (France) at our new Bio-fermentation plant! Discover our three LEVAROM expertise families through our EVALSENS workshop, for a unique and fun sensory experience.

We look forward to seeing you at SIRHA!

📅 January 23 to 27, 2025

📍 Lyon - Eurexpo

👋 Booth 4C120